About Us

Little Learners is a women-run Educational Toy Company with the mission to nurture a child's curiosity with fun and interactive resources. 

Our goal is to become the first and the leading Educational Toy Company in Pakistan 

Founders Story.

Sana Mujtaba, Karachite, IBA alum, based in NY.

When Sana became a mom in 2017, she realized while raising her son in New York what a challenge it was to pass on the Urdu language to her child.  As parents, we can try and speak Urdu at home but there is a dire shortage of high quality premium resources for the Urdu language. 

What started out as a quest to find the right toys and puzzles for our own child led her to an epiphany. She decided to design and create the highest quality, engaging, safe and easy to use children's educational toys. 

Little Learners is a product of love. Love for our language, love for our culture. 

Sana graduated from IBA, and later pursued her Masters from NYU. She has worked at the United Nations and is currently working as VP Marketing at August Leadership.

Co-Founder and COO

Sama Aman mother of two, University of Geneva and IBA Alumni resides in Karachi. She believes that every child should have an affinity and bond with their mother language. Being bilingual is a unique ability which helps children's creative thinking, multi-tasking skills and promotes cultural awareness. There are many children who have difficulty in communicating and learning in Urdu and she wanted to change that. The idea was to introduce the Urdu language to young learners at the early childhood level through puzzle play and educational toys. She is overseeing the operations in Pakistan and is committed to making children fall in love with Urdu.